Bee Collaborative | Fractional CMO Services
Executive Marketing Leadership Without the Full-Time Commitment
We’re here to
help you thrive
In today's market, growth doesn’t happen by accident.
It happens when leadership, strategy, and execution move together — with precision, speed, and clarity.
At Bee Collaborative, we offer companies the expertise of full-time Chief Marketing Officers without the weight of a full-time executive hire.
If your marketing efforts feel scattered, your marketing objectives feel unclear, or your team feels stuck — you don’t need more tactics.
You need strategic marketing leadership that ties everything back to your business goals and turns potential into progress.
That's what we deliver. Every day. Across retail businesses. Across stages of growth.
What You Gain With a Bee Collaborative Fractional CMO
We embed directly into your executive team, offering the kind of executive marketing leadership that isn’t just about launching campaigns — it's about building a scalable growth engine around your unique business model.
A fractional CMO with Bee Collaborative brings:
Strategic guidance rooted in decades of experience guiding retail and B2C brands through competitive, fast-moving markets.
Objective perspective to see beyond internal blind spots and wasted effort.
Fresh perspectives that spark innovative solutions where others only see more of the same.
Cost savings compared to a full-time executive, without sacrificing high-level thinking.
Effective marketing strategies tied to real outcomes: revenue, customer acquisition, and market share.
We don’t simply advise — we sit next to your house team, leading marketing initiatives, coaching marketing professionals, and delivering real, measurable results.
Our Specialized Services
At Bee Collaborative, we know that every business is different. That’s why we offer a range of services under our Fractional CMO leadership — so you get exactly what you need, when you need it.
90-Day
Marketing Assessment
Before you can fix your marketing, you need to understand it.
Our 90-Day Marketing Assessment takes a hard look at your current marketing efforts — what's working, what’s not, and where money or time is slipping through the cracks.We help businesses spot real gaps they can’t always see from the inside.
If your team is busy but results are flat, this assessment can tell you why — and what steps to take next.
Strategic
Marketing Advisory
Most businesses hit a point where it’s hard to see the next right move.
Our Strategic Marketing Advisory gives you real-world guidance when the stakes are high — new markets, slowing sales, missed goals. We sit down, look at your challenges, and help you decide what’s worth chasing and what’s not.
It’s advice from people who’ve been there, made mistakes, and know what works.
Comprehensive
Marketing Management
Sometimes you don’t just need help. You need someone to take the wheel.
Our comprehensive marketing management means we step into your marketing function and run it like an in-house CMO would. From building marketing strategies to managing daily campaigns, tracking results, and reporting back, we keep everything moving toward your real business goals.
It’s full ownership without a full-time executive cost or long-term risk.
You stay focused on growth. We keep marketing on track.
Marketing Strategy &
Leadership Development
Good marketing plans don’t survive without good leaders pushing them forward.
Our Marketing Strategy & Leadership Development helps growing businesses who need stronger marketing leadership — not just a new plan. We work with your existing team to sharpen their thinking, teach better decision-making, and build stronger day-to-day marketing habits.
Economic Development Marketing
Marketing for economic development isn’t just about promoting a place — it’s about building a future.
Our Economic Development Marketing service helps cities, regions, and development agencies reach the businesses, investors, and partners that drive real opportunity.We understand the unique challenges public groups face: tight budgets, complex audiences, and long decision cycles.
We build marketing plans that are practical, community-centered, and built to show measurable results over time.
EOS
Marketing Services
If you run your business on EOS®, you know how important clarity and accountability are.
Our EOS Marketing Services bring that same focus to your marketing initiatives — so they don’t feel scattered or left behind. We help you set clear marketing priorities, assign real ownership, and align marketing with your broader business objectives inside the EOS structure.
For businesses tired of marketing “being the exception” in their EOS journey, this is the fix.
The Problems We Solve Every Day
It’s not enough to have a marketing department.
It’s about whether your marketing operations are aligned to where you want to go.
Most companies call us because they’re facing one or more of these challenges:
Unfocused Marketing Tactics: Teams running in circles without a unified market strategy.
Unclear KPIs: Efforts aren’t tied to the right key performance indicators that move business.
Weak Strategic Planning: No clear marketing approach tied to growth goals or business objectives.
Wasteful Marketing Budget Spend: High spend, low return — because there’s no effective marketing strategy in place.
Sales & Marketing Misalignment: Marketing activities that don't support sales efforts and customer acquisition.
We align everything — from your content marketing and digital marketing strategies to your conversion rate optimization — around a single goal: sustainable growth.
How We Work With You
Our model is built for rapid growth without the risks that come with a full-time commitment. Here's how we help:
1. Strategic Foundation
We start by developing a comprehensive marketing strategy based on your business goals, current position, and future vision.
No guessing. No cookie-cutter plans.
2. Team Leadership
We lead your house marketing teams or work alongside them, strengthening internal processes, aligning marketing channels, and coaching marketing executives.
3. Focused Execution
We turn strategy into clear marketing activities, market plans, and data-driven strategies that tie back to revenue, not just awareness.
4. Measurable Results
Through digital marketing, content strategy, and sales support, we track and report on KPIs weekly, ensuring that every move supports your broader growth strategies.
Why Bee Collaborative?
We're not a marketing agency.
We're not here to throw campaigns at the wall and hope they stick.
We are seasoned professionals — real chief marketing officers who know how to build effective marketing strategies that fuel business growth.
When you work with us, you get:
Strategic Marketing Guidance tailored to your exact growth objectives.
High-Level Marketing Expertise built on decades of winning in competitive markets.
Hands-On Leadership of your marketing team, your fractional marketing teams, or your house team.
Scalable, Smart Execution that stretches every marketing dollar further.
Complete Alignment with your leadership teams and sales teams, so that every marketing move is felt across the entire company.
We focus relentlessly on results — not vanity metrics, not flashy designs, not activity for activity’s sake.
We build marketing functions that drive sustainable, scalable growth.
Client Success Metrics
We measure success by impact — not activity. Here’s what we’ve helped deliver:
Statewide Talent & Investment Campaign:
Led the strategy and marketing operations behind Ohio’s “Find Your Ohio” and “Ohio is for Leaders” initiatives.
The results:
Over 1,000 professionals returned to Ohio during the pandemic
Generated $950M+ in capital investment
Lifted brand favorability by 62.5%
Boosted branded search volume by 1055%
Raised executive email engagement by 86% year-over-year
These results weren’t theoretical — they moved real people, real dollars, and real perception.
Ready to Unlock Your Next Phase of Growth?
If you’re tired of wasteful spending, fragmented marketing, or unclear results, it’s time to bring in a strategic partner who sees the full picture.
A partner who will lead, not just advise. A partner who knows what it takes to meet aggressive growth goals without reckless spending or shallow tactics.
Bee Collaborative is ready to bring the executive horsepower your business deserves — without the burden of a full-time CMO.
Let’s connect your marketing strategies to real business outcomes.
Let’s build your next success story together.
Frequently Asked Questions
Why bring in a Fractional CMO instead of hiring full-time?
A full-time hire is a big step — salary, benefits, long-term pressure.
Most businesses don’t need that level yet. A Part-time CMO gives you senior leadership without carrying the full-time weight. You get serious strategy, clear direction, and flexibility as your business grows.
How will you connect marketing to our actual business goals?
We don’t chase busywork. We start by understanding your business objectives first — then build marketing goals that support them directly. No move we make is just for show. Every campaign, every plan ties back to where you want the company to go.
How are you different from marketing agencies?
We aren’t a vendor sending you reports. We act as part of your leadership, helping you make smart decisions using industry knowledge and strategic insights. Where traditional marketing agencies stay outside, we step in, lead, and own results with you.
Can you understand my industry without being in it every day?
We bring real-world experience, not theory. Our team includes people who’ve deep experience working with retail and B2C companies. We pull from what we’ve seen work — and what we’ve seen fail — in the real market, not from guesswork.
What if our needs change along the way?
They will — and that’s normal. Because there’s no long-term commitment required, we adjust as your goals shift. Your marketing investment moves with your business, not against it.
What kinds of marketing problems do you fix?
We step in when marketing challenges slow a company down — when teams lose focus, when strategies get thin, or when results stall. We rebuild with effective strategies that tighten spending, sharpen execution, and support bigger goals.
How can I be sure my marketing investment will pay off?
Good marketing isn’t about effort; it’s about impact. We help you see exactly where your money goes, what it moves, and what matters. You’ll get expert guidance tied to real numbers — not just activity reports.
Will you replace my internal team?
No. We work with your house team, helping them become stronger, sharper, and better aligned. Good teams don’t need replacing — they need strategic leadership that pulls them in the right direction.